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“FIVE STARS! From the communication to payment processing, down to the product everything was perfect! A delightful experience and I'm looking forward to their growth!”


“The products were great! I used them for about a week before dropping a video review and I'm a fan.Great brand.”


Honestly, this is my new favorite product. It just came in today and I'm already in love with it!.

Deon Thomas
Natural Ingredients Paraben Free Sulfate Free
Natural Ingredients Paraben Free Sulfate Free

Elevated Self Care

You only get one chance to make a good (beard) impression. The next evolution of beard care is HERE.


"I absolutely love the products! The smell, the texture, and the ease of use!

Jeremy Knoll

Best brand ever.

Alex Jimenez

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Have a question? We are happy to help.

Visit our frequently asked questions for quick answers. Contact us at for additional information.

No, our beard care range is paraben free.

Define & Distinguish

Your beard tells everyone who you believe you are. Because you're never fully dressed without a healthy, well-maintained beard. Never settle, never do less. Tell the world you're high-value without saying a word.

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